Announcing Affle’s China Leadership Exco & Opening Two New Offices

Jan 11, 2024

Announcing Affle’s China Leadership Exco & Opening Two New Offices

It is with great pleasure we announce the nomination of Anuj Khanna Sohum as the Chairman of our newly established China Leadership Exco. 

This appointment marks a significant milestone in our ongoing commitment to anchoring deeper relationships at the highest levels and building global partnerships with our OEMs, publishers and advertisers in China.

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In addition to the Chairman’s appointment, we have enhanced our leadership structure in China. This revamped team consists of seasoned professionals who bring a wealth of experience and a fresh perspective, perfectly aligned with our global vision while addressing the unique challenges and opportunities of our partners in China.

This China Leadership Exco formation is a testament to our long-term commitment to continuous investment and improvement of our local expertise to create a significant global impact together. This strategic initiative is aimed at enhancing our operational efficiency, fostering innovation, and strengthening our position with our partners in China.

With an exceptional track record of 18+ years, Affle is a global leader in AI-powered digital advertising, commanding a multi-billion dollar presence with deep tech partnerships across the mobile-connected devices ecosystem. Our team’s extensive experience and visionary approach are set to provide direct and invaluable leadership to our China Exco, propelling our Chinese partnerships toward a trajectory of unprecedented global growth and innovation.


As the Year of the Dragon approaches, a symbol of growth and prosperity, we are looking forward to a period of expansion. We are moving to a new and bigger office in Beijing and a new office in Shenzhen, significantly expanding our local team. This expansion will enable us to grow our business further and enhance the support we provide to our increasingly diverse partner ecosystem in China.

We look forward to embarking on this new chapter of excellence and innovation together.


Mainak Hore

Mainak Hore