About Desh Keyboard
Desh Keyboard is India’s most loved keyboard app that has helped over 80 million users communicate in their native language. It offers a superior typing experience for Indian languages along with a vast collection of stickers and other content that’s shared by millions of users daily.
Mission: To break language barriers and enable more personal and profound connections by communicating in native languages.
Users: Over 20 million weekly active users and more than 80 million total downloads.
Features: Multiple language typing methods, stickers, themes and other unique functionalities.
The Challenge
Desh Keyboard wished to create a monetization plan for their inventory without affecting the user experience, a critical component for their user retention and growth.
This was particularly challenging given the unique nature of a keyboard app. The primary hurdle was to integrate seamlessly with their custom ad formats and serve only relevant ads to the user.
The Solution
Appnext provided a tailored solution to integrate customized recommendations across different placements in Desh Keyboard. It created a higher level of engagement without compromising the user experience.
Appnext’s advanced recommendation engine, powered by its “Timeline” technology, made it possible to showcase apps to users based on their engagement levels and interests. This enabled high-intent users to get personalized suggestions in each placement.
The Results
The partnership witnessed a remarkable surge in publisher revenue, with monthly revenues reaching over twice the revenue before this integration along with a 125% uptick in the average revenue per user, or ARPU.
Desh Keyboard effectively leveraged their entire inventory, resulting in this substantial growth in revenue while maintaining high CPMs.
High User Retention
High Engagement with Users
More than 2x Revenue
ARPU Increase of 125%
Testimonial
“Our collaboration with Appnext has allowed us to refine our monetization strategy while preserving the exceptional product experience that our users expect.
Appnext’s solutions integrated seamlessly with our technology stack and enabled us to maintain high fill rates with contextual ads that are relevant for the user.
We’re happy with the partnership and the results speak for themselves!”
Saneem Perinkadakkat
CEO
Desh Keyboard
