Puzzle Masters Studio needed to scale paid user acquisition without sacrificing player quality. By partnering with Appnext, they unified discovery touchpoints, optimized creative rotation, and leaned on predictive bidding to find high-LTV players faster.
The studio had strong organic traction but CPI spikes on broad networks were eroding margins. Appnext’s contextual and on-device placements helped them reach users in moments of natural discovery—during installs, updates, and daily device routines—while ML models continuously refined audience segments.
Approach
Campaigns were structured around clear funnel milestones: install, tutorial completion, and day-7 retention. Creative sets were tested against placement types, and budgets shifted automatically toward combinations that delivered the strongest downstream engagement.
“We finally had acquisition that felt aligned with how players actually find games—not just another blind CPI buy.”
Results at a glance
- 300% improvement in blended ROI vs. the previous baseline quarter.
- +250% lift in quality score for acquired users.
- +180% retention lift measured at day 30.
What’s next
Puzzle Masters is expanding into new geos using the same playbook—scaled budgets, placement diversity, and continuous creative learning—while keeping ROAS guardrails in place.
Grow your game with Appnext
Talk to our team about discovery, UA, and monetization that fits how users really use their devices.
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