About Tıkla Gelsin®

Tıkla Gelsin® is the e-commerce platform of TFI TAB Gıda Investments, the leading quick-service restaurant, or QSR, operator in Turkey.

TFI TAB Gıda operates approximately 1,500 QSR restaurants in Turkey, including major brands such as Burger King, Popeyes, Arby's, Sbarro, Subway, Usta Dönerci, and Usta Pideci.

Consumers who join Tıkla Gelsin® by signing up to its mobile app can order from a wide selection of foods, from burgers, doner kebabs and pizzas, to salads, soups, and lahmacun.

Becoming a member of Tıkla Gelsin® provides users access to special offers, and the option to click on ‘Sana Gelsin’ for home delivery, or ‘Gel Al’ for collection from the restaurant.

Members can also earn Digital Coins every time they order food on the app. Digital Coins can be used for full or part payment of orders.

Challenge

With the advantage of having strong brands in the market where competition is high, Tıkla Gelsin® aimed to increase orders through the application by using mobile app features.

The company targeted boosting orders and user engagement through the app.

The Solution Provided by Appnext

Tıkla Gelsin® partnered with Appnext to achieve business goals through a tailored approach.

Appnext:

Leveraged its partnerships with leading mobile device manufacturers such as Xiaomi, Tecno Mobile, Vivo, and General Mobile to get the Tıkla Gelsin® app recommended to users on their devices from the moment they set up their device and throughout their daily mobile journey.

Provided an advanced recommendation engine, powered by its patented ‘Timeline’ technology, that enabled Tıkla Gelsin® to showcase its app to users who were actively searching for food ordering apps. Appnext's algorithms analyzed users' behavior, enabling personalized suggestions to high-intent users, thereby maximizing the chances of converting them into active users.

Recommended the Tıkla Gelsin® app to users of Android, which enabled Tıkla Gelsin® to reach a wider audience of high-quality users with a dedicated service approach on optimizing the campaign and reaching CPA goals.

The Results

Within just four months, the Appnext campaign proved to be highly effective in driving a significant increase in app downloads and user engagement.

Key successes:

430%
Increase in purchases

5X
Increase in revenue

4X
Increase in Sana Gelsin sales

77%
Decrease in cost per acquisition, or CPA

6X
Increase in Gel Al sales

-66%
Appnext CPA is 66% lower than average CPA

600%
Increase in purchases at pre-install stage

80%
Decrease in CPA at pre-install stage

340%
Increase in revenue at pre-install stage

2.4X
Appnext ROI 2.4X higher than overall ROI

Testimonial

“Appnext has been an invaluable partner for Tıkla Gelsin®, enabling us to reach a wide audience of consumers through its innovative, Android-specific app discovery solution.

Their smart technology has allowed us to recommend Tıkla Gelsin® app to the people who are most likely to order, resulting in a huge increase transaction in orders.

We have enjoyed working with Appnext’s highly experienced team over the past few months, and I have full confidence that they will continue to create successful strategies to help us meet our challenging goals.”

Aslı Kaynaroğlu Erçin
Performance Marketing Manager
Tıkla Gelsin®