About TapNation

TapNation is a tech startup, launched in Paris in January 2019, specializing in mobile hyper-casual games. It works in close partnership with more than 100 studios around the world, providing them with high potential game concepts and high-tech data tools to test and publish their games on the market.

TapNation has released many hit games including Giant Rush, which made it to #1 game on Google Play, and Guess Their Answer, which was the #1 application in Apple’s App Store. TapNation has generated more than 1 billion downloads of its games globally, with its top game, Their Puzzle, having been installed by more than 150 million people in 70 countries.

The Challenge

TapNation was looking for an innovative partner with experience in gaming and understanding of ad monetization to help it get more exposure for its newly launched games. With game app developers facing restrictions on where and how they can advertise, TapNation was excited about the opportunities offered by Appnext.

TapNation challenged Appnext to find the best way to grow its user base whilst reaching its KPIs and achieving a ROAS of above 150%.

Target Audience

29.5%
Men over 30 years
25–34 years old

28.3%
Women over 30 years
16–24 years old

23.1%
Men over 30 years
35–44 years old

Chart segments shown:

  • 16–24: 28.3%
  • 25–34: 29.5%
  • 35–44: 23.1%
  • 45–54: 12.8%
  • 55–64: 6.3%

The Solution Provided by Appnext

Appnext provided a combination of Out Of Box Experience and Device-Level App Discovery to boost user acquisition.

Appnext’s direct partnerships with leading OEM brands meant TapNation acquired new users when they set up and customized their mobile devices for the first time.

TapNation gained further new users through personalized app recommendations made possible by Appnext’s proprietary “Timeline” technology. Appnext Timeline turns behavioral data into app recommendations by predicting the type of app users are likely to use next. Recommendations are delivered through multiple placements: from new device customization to OEM stores, folders and widgets to video ads, banners, interstitials, icons, native ads and push notifications at relevant moments.

Appnext launched a worldwide campaign to analyze which countries offered the best ROI.

Appnext worked with TapNation on different game launches to help improve performance of its gaming apps.

Results

Jan 2023 – Aug 2023

>10.6M
Total number of delivered installs

60%
Growth in app installs

2x
Boost in ROI

Testimonial

“We’ve been working in partnership with Appnext for more than a year now and it’s been a hugely successful collaboration which we’re keen to continue. Appnext has not only been effective at scaling revenue for us, but also UA activity across multiple metrics. Thanks to Appnext’s on-device discovery solutions, we’ve been able to significantly increase our gaming apps’ exposure to the right audience. Furthermore, the Appnext team is proactive and always available to answer queries regarding campaigns. TapNation’s ambition is to become a major player in a high-growth market, and Appnext is really helping us to achieve that.”

Jatin Mittal
Team Lead – User Acquisition, TapNation

Why Appnext Works

Exclusive app discovery platform
Appnext is the fastest-growing and largest independent mobile discovery platform in emerging markets, offering the only recommendation engine on the market encompassing both in-app and on-device discovery. The Appnext discovery platform powers 7B daily app recommendations via over 10,000 mobile touchpoints.

Unique and accessible device level placements
Appnext has partnered with leading OEMs who have integrated our unique recommendation engine directly into their devices. Through these partnerships, companies like TapNation can engage with high-intent users from the moment the consumer opens their device for the first time and throughout their daily mobile journey.

Patented ‘Timeline’ behavior-driven technology
Appnext’s patented behavioral analytics technology, Timeline, is uniquely capable of predicting the app users are likely to need next. Recognizes user intentions and displays personalized and contextual app recommendations in real time.