Active Users
Description
Active users are those who have interacted with your app within a specific time period.
Definition
They are commonly categorized into DAU (Daily Active Users), WAU (Weekly), and MAU (Monthly) are core metric for usage and growth tracking.
Why Is Active Users Important for App Marketers?
It reflects product health, user engagement, and forms the basis for metrics like ARPU, LTV, and stickiness.
Where You Can Use Active Users
Analytics dashboards, retention reports, marketing ROI tracking, investor presentations.
What Are the Best Practices
- Define activity clearly, remove bots, segment by acquisition channel, monitor churn trends.