Ad Attribution
Description
Ad attribution links a user action (like install or purchase) to a specific ad interaction.
Definition
It uses tools and models to determine which ad or channel drove a conversion, enabling marketers to measure campaign effectiveness.
Why Is Ad Attribution Important for App Marketers?
It informs spend decisions, helps optimize creatives and channels, and prevents wasted ad budget.
Where You Can Use Ad Attribution
Mobile Measurement Partners (MMPs), SKAN (iOS), Android Referrer, campaign dashboards.
What Are the Best Practices
- Use trusted MMPs, define attribution windows carefully, align cross-channel reporting, track both installs and in-app events.