Ad-Click
Description
An ad click is when a user taps or clicks on an ad to engage with it.
Definition
It's the primary interaction that drives users from the ad to the next step whether that 's an app store, website, or landing page.
Why Is Ad-Click Important for App Marketers?
It 's a crucial signal of ad engagement and the starting point for many attribution models and conversion paths.
Where You Can Use Ad-Click
Performance dashboards, MMP logs, CPI campaigns, CPC bidding, attribution reports.
What Are the Best Practices
- Use strong CTAs, test creatives, optimize ad placement and timing, avoid accidental click zones.