Ad-Engagement
Description
Ad engagement includes any user interaction with an ad clicks, swipes, views, hovers, and more.
Definition
It 's a broader metric than CTR, measuring how users interact with the ad beyond just clicking, often used for rich media and video formats.
Why Is Ad-Engagement Important for App Marketers?
Higher engagement signals better creative and audience fit, which can boost quality scores and lower costs.
Where You Can Use Ad-Engagement
Rich media campaigns, rewarded videos, social ads, playable creatives, engagement-based optimization.
What Are the Best Practices
- Design for interaction (tap, swipe, scroll), use interactive formats, test duration, track post-engagement behavior.