Ad-Exchange

An ad exchange is a digital marketplace where advertisers and publishers buy and sell ad inventory in real time.

Ad exchanges enable programmatic advertising by connecting supply-side platforms (SSPs) with demand-side platforms (DSPs), facilitating real-time bidding (RTB) and automated ad transactions.

They increase efficiency, transparency, and scale by automating media buying at the impression level.

Programmatic advertising, RTB campaigns, mobile in-app ads, web display networks.

• Use brand-safe exchanges, set bid floors wisely, monitor fraud signals, and test performance across multiple exchanges.