Ad-Fatigue
Description
Ad fatigue happens when users see the same ad too often, causing engagement to drop.
Definition
It 's a decline in performance caused by overexposing users to repetitive creatives, leading to annoyance and reduced ad effectiveness.
Why Is Ad-Fatigue Important for App Marketers?
Ignoring ad fatigue can lead to wasted budget, poor UX, and declining ROAS over time.
Where You Can Use Ad-Fatigue
Creative testing, frequency capping, campaign refresh cycles, personalization strategies.
What Are the Best Practices
- Rotate creatives frequently, use dynamic personalization, apply frequency caps, monitor drop in CTR or installs.