Ad-Fraud
Description
Ad fraud is the deliberate attempt to serve ads that have no chance of being seen or engaged by real users.
Definition
It involves deceptive practices like fake impressions, click farms, SDK spoofing, or bots pretending to be real users, often to steal advertiser spend.
Why Is Ad-Fraud Important for App Marketers?
It wastes budgets, skews performance data, and lowers advertiser trust—costing billions annually.
Where You Can Use Ad-Fraud
Fraud detection tools, MMP logs, programmatic platforms, traffic quality audits.
What Are the Best Practices
- Work with fraud-detection partners, blacklist suspicious IPs/sources, monitor abnormal metrics (like high CTR with no conversions).