Ad-Inventory
Description
Ad inventory is the total available ad space a publisher can sell to advertisers.
Definition
It represents the total number of ad placements—across time, format, and screen size—that can be served to users during their sessions.
Why Is Ad-Inventory Important for App Marketers?
More inventory means more monetization opportunities and better control over ad fill and revenue streams.
Where You Can Use Ad-Inventory
Ad servers, mediation platforms, yield management, programmatic auctions.
What Are the Best Practices
- Optimize layout for fill and UX, avoid oversaturation, analyze seasonality, tier inventory for pricing.