Ad-Inventory
Description
Ad inventory is the total available ad space a publisher can sell to advertisers.
Definition
It represents the total number of ad placements across time, format, and screen size that can be served to users during their sessions.
Why Is Ad-Inventory Important for App Marketers?
More inventory means more monetization opportunities and better control over ad fill and revenue streams.
Where You Can Use Ad-Inventory
Ad servers, mediation platforms, yield management, programmatic auctions.
What Are the Best Practices
- Optimize layout for fill and UX, avoid oversaturation, analyze seasonality, tier inventory for pricing.