Ad-Load-Time
Description
Ad load time is the duration it takes for an ad to appear on screen after being triggered.
Definition
It measures the latency between an ad request and the actual rendering of the ad in the app or website, typically measured in milliseconds.
Why Is Ad-Load-Time Important for App Marketers?
High load times reduce viewability, increase bounce rates, and negatively affect user experience and monetization.
Where You Can Use Ad-Load-Time
SDK integrations, mediation layers, ad server performance testing, UX optimization reports.
What Are the Best Practices
- Use lightweight SDKs, pre-cache ads, optimize code execution order, reduce latency from third-party ad networks.