Ad-Mediation
Description
Ad mediation is a technology that manages multiple ad networks to maximize fill rate and revenue.
Definition
It acts as a layer between the app and multiple ad sources, optimizing waterfall or bidding decisions to serve the best-paying ad.
Why Is Ad-Mediation Important for App Marketers?
It boosts revenue, increases competition for ad slots, and ensures high fill rates by switching between networks in real time.
Where You Can Use Ad-Mediation
Mobile ad monetization, mediation platforms (like AdMob, ironSource, AppLovin), header bidding setups.
What Are the Best Practices
- Balance network priority by eCPM, test hybrid waterfalls with bidding, track latency and fill rate KPIs, avoid duplicated traffic.