Ad-Placement
Description
Ad placement refers to where and how an ad appears in an app or website.
Definition
It determines the location, format, and visibility of an ad unit—such as top banner, interstitial between levels, or in-feed native.
Why Is Ad-Placement Important for App Marketers?
Smart placement improves engagement and revenue without disrupting user experience.
Where You Can Use Ad-Placement
Game levels, news feeds, OTT apps, mobile apps, website layouts, header bidding setups.
What Are the Best Practices
- Test placements A/B style, optimize for user journey, avoid intrusive positioning, align with content context.