Ad-Revenue
Description
Ad revenue is the income generated by publishers through serving ads to users.
Definition
It includes earnings from impressions, clicks, installs, or completed views—depending on the ad format and pricing model (e.g., CPM, CPC, CPA).
Why Is Ad-Revenue Important for App Marketers?
It’s the primary monetization metric for ad-supported apps and a key KPI for profitability.
Where You Can Use Ad-Revenue
In-app ads, mediation dashboards, MMP reports, monetization audits, ARPDAU tracking.
What Are the Best Practices
- Optimize fill rate and CPM, test high-yield formats (like rewarded video), reduce latency, track region-specific revenue.