Ad-Rotation
Description
Ad rotation is the technique of showing different ad creatives in the same placement across users or sessions.
Definition
It helps prevent ad fatigue and increase user engagement by cycling through a variety of ad creatives or formats.
Why Is Ad-Rotation Important for App Marketers?
Keeps users engaged, avoids creative burnout, and improves CTR and conversion metrics.
Where You Can Use Ad-Rotation
Banner placements, video ads, native feeds, A/B testing environments, mediation setups.
What Are the Best Practices
- Rotate creatives based on performance, limit impressions per creative, align with time of day or audience behavior.