Ad-Stacking
Description
Ad stacking is a type of ad fraud where multiple ads are layered in the same placement, with only the top one visible.
Definition
It’s a deceptive technique used by malicious publishers to inflate impression counts by placing several ads in one slot—often hidden underneath the top visible ad.
Why Is Ad-Stacking Important for App Marketers?
It leads to wasted spend, poor UX, and inaccurate attribution, violating most ad platform policies.
Where You Can Use Ad-Stacking
Fraud audits, viewability reports, SDK monitoring, MMP anomaly tracking.
What Are the Best Practices
- Use ad verification tools, monitor impression-to-view ratios, avoid suspicious networks or exchanges.