Advertising-Id-Google-Play
Description
The Google Advertising ID is a user-resettable ID used for tracking ad interactions on Android devices.
Definition
It provides anonymized, user-specific identity to help advertisers measure performance, frequency cap ads, and deliver relevant experiences.
Why Is Advertising-Id-Google-Play Important for App Marketers?
It’s central to attribution, retargeting, and audience segmentation in Android ad ecosystems.
Where You Can Use Advertising-Id-Google-Play
Mobile MMPs, DSPs, Google Play services, app install tracking, personalized ad delivery.
What Are the Best Practices
- Respect LAT (Limit Ad Tracking), offer opt-out options, hash IDs for privacy-compliant tracking.