Agency-Trading-Desk
Description
Agency trading desks (ATDs) are centralized teams within ad agencies that manage programmatic media buying.
Definition
ATDs leverage DSPs, data management platforms, and proprietary tools to purchase digital ad inventory on behalf of clients at scale and efficiency.
Why Is Agency-Trading-Desk Important for App Marketers?
They streamline digital ad buying, offer data-driven targeting, and provide transparency in performance and cost.
Where You Can Use Agency-Trading-Desk
Programmatic campaigns, brand advertising, omnichannel media planning, audience targeting.
What Are the Best Practices
- Align goals with ATD capabilities, review transparency clauses, monitor data usage, and evaluate performance by ROI.