App-Active-Users
Description
App active users measure how many unique users engage with an app in a given time period.
Definition
These are categorized as DAU (daily), WAU (weekly), or MAU (monthly) based on login, session, or interaction activity.
Why Is App-Active-Users Important for App Marketers?
They indicate engagement, retention, and product health essential for LTV, monetization, and growth planning.
Where You Can Use App-Active-Users
Analytics dashboards, monetization models, cohort analysis, churn forecasting, revenue projections.
What Are the Best Practices
- Track across platforms, use consistent session rules, compare against installs and churn, segment by cohort.