App-Ads-Txt
Description
App-ads.txt is a file that lets app publishers declare authorized ad sellers for their inventory.
Definition
It’s an IAB initiative adapted from web ads.txt—added to the developer website and linked in app stores to prevent spoofing and fraud in in-app ads.
Why Is App-Ads-Txt Important for App Marketers?
It ensures advertisers buy only from legitimate sellers, enhancing transparency and reducing invalid traffic (IVT).
Where You Can Use App-Ads-Txt
Developer domains, app store metadata (Google Play, iOS), DSP validations, SSP setups.
What Are the Best Practices
- Publish on a verified domain, link properly in app metadata, update regularly with approved ad partners.