App-Metrics
Description
App metrics are key performance indicators (KPIs) used to assess app usage, growth, and profitability.
Definition
They include data points like DAU/MAU, retention, LTV, CPI, churn rate, session length, and revenue—forming the foundation of data-driven decision-making.
Why Is App-Metrics Important for App Marketers?
Metrics give visibility into product performance, marketing ROI, and user behavior across the lifecycle.
Where You Can Use App-Metrics
Analytics dashboards, board reports, A/B testing results, marketing attribution, UX audits.
What Are the Best Practices
- Track with consistency, automate reporting, set benchmarks, customize dashboards for product and marketing needs.