App-Stickiness
Description
App stickiness measures how often users return to your app, indicating its value and engagement.
Definition
Typically calculated as DAU/MAU, it reflects user loyalty and frequency of use over time.
Why Is App-Stickiness Important for App Marketers?
Sticky apps retain users longer, reduce churn, and support sustainable monetization strategies.
Where You Can Use App-Stickiness
Engagement analysis, retention benchmarking, monetization modeling, feature prioritization.
What Are the Best Practices
- Push relevant content, use personalized notifications, refine onboarding, and gamify key actions.