App-Tracking-Transparency-Att
Description
ATT is Apple’s framework requiring user consent for cross-app tracking starting iOS 14.5.
Definition
ATT prompts users to opt-in before apps can access the IDFA and track their activity across other apps and websites.
Why Is App-Tracking-Transparency-Att Important for App Marketers?
It has fundamentally changed mobile attribution and user targeting on iOS, affecting performance marketing strategies.
Where You Can Use App-Tracking-Transparency-Att
iOS apps, MMP SDKs, ad network SDKs, consent pop-ups, privacy compliance workflows.
What Are the Best Practices
- Explain value clearly in the pre-permission screen, comply with Apple guidelines, test opt-in rates, adapt targeting strategies.