Arpdeu
Description
ARPDEU tracks how much revenue is generated per engaged daily user, refining standard ARPDAU by focusing only on actively involved users.
Definition
It measures the average revenue generated from users who not only opened the app but also completed meaningful actions (e.g., in-app events, purchases) on a given day.
Why Is Arpdeu Important for App Marketers?
It gives a more accurate picture of monetization by excluding passive users and focusing on those contributing real value.
Where You Can Use Arpdeu
Engagement-based monetization, game apps, subscription apps, LTV modeling, campaign optimization.
What Are the Best Practices
- Define engagement events clearly, segment by feature usage, tie with retention cohorts, monitor spikes from promos.