Attribution-Window
Description
An attribution window is the time frame during which a conversion is credited to a specific marketing interaction.
Definition
It defines how long after a user sees or clicks an ad a conversion (like an install or purchase) can be attributed to that ad. Common windows are 24 hours, 7 days, or 30 days.
Why Is Attribution-Window Important for App Marketers?
It affects how campaigns are measured, which ads get credit, and how you evaluate performance across platforms.
Where You Can Use Attribution-Window
MMP settings, UA dashboards, postback configurations, SKAN setup for iOS, retargeting strategies.
What Are the Best Practices
- Set realistic windows per funnel stage, shorten for high-intent actions, compare platform defaults, align across partners.