Churn-Rate
Description
Churn rate measures how many users stop using your app within a given time period.
Definition
It’s the percentage of users who uninstall or become inactive, often calculated as 1 – retention rate over a set period (e.g. day 1, 7, or 30).
Why Is Churn-Rate Important for App Marketers?
High churn signals poor user experience, weak value proposition, or misaligned acquisition. Reducing churn boosts LTV and ROI.
Where You Can Use Churn-Rate
Retention reports, product health tracking, lifecycle marketing, cohort analysis.
What Are the Best Practices
- Improve onboarding, personalize early experiences, use push re-engagement, address drop-off points, segment by source.