Click-To-Install-Time-Ctit
Description
CTIT measures the time between when a user clicks an ad and when they install the app.
Definition
It’s a key attribution metric that helps detect fraud and understand user behavior. Extremely short or long CTIT values may indicate suspicious activity.
Why Is Click-To-Install-Time-Ctit Important for App Marketers?
Monitoring CTIT helps identify click injection, click hijacking, and poor user experience. It also improves attribution accuracy.
Where You Can Use Click-To-Install-Time-Ctit
MMP dashboards, fraud detection systems, affiliate audits, campaign diagnostics.
What Are the Best Practices
- Set CTIT thresholds, segment by traffic source, flag anomalies, analyze platform-specific behavior, combine with post-install events.