Cost-Per-Click-Cpc
Description
CPC is a pricing model where advertisers pay each time a user clicks on their ad.
Definition
It’s calculated as Total Ad Spend ÷ Number of Clicks. CPC is commonly used in search, social, and programmatic display ads.
Why Is Cost-Per-Click-Cpc Important for App Marketers?
CPC ensures you pay only when users show intent by clicking. It’s vital for traffic generation and performance monitoring.
Where You Can Use Cost-Per-Click-Cpc
Google Ads, Meta Ads, DSP campaigns, keyword targeting, performance dashboards.
What Are the Best Practices
- Use high-intent keywords, optimize ad copy, monitor Quality Score, A/B test CTAs, manage bids by device and geo.