Cost-Per-Engagement-Cpe
Description
CPE is a pricing model where advertisers pay only when users actively engage with an ad (e.g., tap, swipe, hover).
Definition
It charges for measurable engagement actions, not just impressions or clicks. Often used in rich media, influencer, and playable ads.
Why Is Cost-Per-Engagement-Cpe Important for App Marketers?
CPE ensures you're paying for real interactions, making it ideal for brand awareness and pre-install user quality measurement.
Where You Can Use Cost-Per-Engagement-Cpe
Playable ads, influencer content, social engagement ads, interactive creatives.
What Are the Best Practices
- Design engaging formats, define clear engagement KPIs, test incentives, optimize for interaction depth.