Cost-Per-Install-Cpi
Description
CPI is a mobile ad pricing model where advertisers pay only when a user installs their app.
Definition
CPI = Total Spend ÷ Number of Installs. It helps measure the efficiency of app install campaigns across paid channels.
Why Is Cost-Per-Install-Cpi Important for App Marketers?
CPI is the core KPI for app marketers. It offers predictable acquisition costs and simplifies budget allocation by install value.
Where You Can Use Cost-Per-Install-Cpi
MMP dashboards, ad networks, user acquisition platforms, influencer campaigns.
What Are the Best Practices
- Optimize creatives for install intent, use event-based bidding, segment by device/platform, monitor CTIT and post-install behavior.