Cost-Per-Mille-Cpm
Description
CPM is a pricing model where advertisers pay per 1,000 ad impressions served.
Definition
CPM = (Total Cost ÷ Impressions) × 1,000. It is widely used in display, video, and programmatic advertising to buy ad inventory.
Why Is Cost-Per-Mille-Cpm Important for App Marketers?
CPM provides predictable spend for reach campaigns and helps optimize exposure-to-cost ratios across platforms.
Where You Can Use Cost-Per-Mille-Cpm
Programmatic DSPs, social media, video ads, native ads, brand awareness campaigns.
What Are the Best Practices
- A/B test creatives, track viewability, segment audiences by relevance, combine with post-impression metrics.