Cost-Per-Order
Description
Cost-per-order measures the cost an advertiser incurs for each successful purchase made by a user.
Definition
It is calculated as Total Campaign Spend ÷ Number of Orders. It’s often used in eCommerce, DTC, and retail performance marketing.
Why Is Cost-Per-Order Important for App Marketers?
Cost-per-order aligns ad spend with real revenue-driving actions, making it a direct ROI indicator.
Where You Can Use Cost-Per-Order
eCommerce platforms, affiliate programs, remarketing campaigns, mobile commerce flows.
What Are the Best Practices
- Optimize product pages, streamline checkout UX, use high-intent retargeting, bundle with AOV tracking.