Cross-Promotion
Description
Cross-promotion is the practice of promoting one product or app within another owned or partnered property.
Definition
It’s used to drive installs or engagement by leveraging an existing user base—either internally (your own apps) or through a network.
Why Is Cross-Promotion Important for App Marketers?
It reduces acquisition costs, improves LTV, and accelerates user growth without heavy media spend.
Where You Can Use Cross-Promotion
Multi-app portfolios, gaming studios, OEM app placements, influencer ecosystems.
What Are the Best Practices
- Segment users by interest, avoid cannibalization, use smart banners/interstitials, track install-to-retention impact.