Demand-Side-Platform
Description
A DSP is a tool that enables automated, real-time bidding for ad placements across multiple networks.
Definition
A DSP lets advertisers buy digital ad inventory programmatically, optimizing reach and targeting through real-time auctions.
Why Is Demand-Side-Platform Important for App Marketers?
It provides scale, audience insights, optimization, and efficient spend across multiple channels and inventory sources.
Where You Can Use Demand-Side-Platform
UA, retargeting, programmatic buying, video/display/native ads, cross-device campaigns.
What Are the Best Practices
- Integrate with MMPs, use audience segmentation, frequency caps, dynamic creatives, monitor KPIs like CPI/ROAS.