Dnt-Do-Not-Track
Description
DNT is a browser/device signal indicating the user does not want their data tracked across websites or apps.
Definition
A privacy preference setting that communicates a user’s opt-out request from behavioral tracking.
Why Is Dnt-Do-Not-Track Important for App Marketers?
Even if not legally binding, honoring DNT respects user choice and supports ethical, privacy-centric marketing strategies.
Where You Can Use Dnt-Do-Not-Track
In-app browsers, landing pages, retargeting logic, analytics platforms, consent management.
What Are the Best Practices
- Respect DNT in webviews, disclose in privacy policy, use contextual targeting, anonymize data, monitor SDKs for compliance.