Dormant-Users
Description
Dormant users are inactive users who have your app installed but haven't used it for a set duration.
Definition
Users who previously engaged with your app but haven’t logged in, opened, or used it in recent days/weeks.
Why Is Dormant-Users Important for App Marketers?
Reactivating dormant users is cheaper than acquiring new ones and boosts retention, LTV, and campaign ROI.
Where You Can Use Dormant-Users
Win-back flows, push notifications, retargeting, re-engagement emails, churn prediction models.
What Are the Best Practices
- Segment by inactivity duration, use personalized win-back offers, test message timing/format, monitor cohort uplift.