Fill-Rate
Description
Fill Rate measures how many ad requests are successfully filled with ads, indicating monetization efficiency.
Definition
Fill Rate = (Ad Impressions / Ad Requests) × 100. It shows how well an app is monetizing available inventory.
Why Is Fill-Rate Important for App Marketers?
A high fill rate means optimized demand and fewer missed revenue opportunities. A low rate may signal issues with pricing, geo demand, or SDK performance.
Where You Can Use Fill-Rate
Mediation tools, monetization dashboards, waterfall bidding, yield optimization, campaign diagnostics.
What Are the Best Practices
- Use mediation, track per geo/device, set optimal floors, analyze with eCPM, add fallback creatives.