Gaid-Google-Advertising-Id
Description
GAID is a resettable ID for Android devices that allows marketers to track ad performance while respecting privacy.
Definition
GAID enables anonymous user tracking for installs, events, and engagement across Android apps in a privacy-compliant way.
Why Is Gaid-Google-Advertising-Id Important for App Marketers?
It’s the backbone of attribution, retargeting, and LTV tracking on Android—used by MMPs, ad networks, and UA tools.
Where You Can Use Gaid-Google-Advertising-Id
Attribution, audience segmentation, fraud detection, retargeting, campaign measurement.
What Are the Best Practices
- Respect opt-outs, use hashed IDs, comply with Google policies, integrate with MMPs, avoid PII linkage.