Game-Bundles
Description
Game Bundles are curated sets of mobile games offered as a group, often preloaded or promoted together for discovery and installs.
Definition
They help publishers distribute multiple games via OEMs, telcos, or app store campaigns in a single install package.
Why Is Game-Bundles Important for App Marketers?
Bundles amplify reach and installs by leveraging collective exposure. They’re cost-effective and high-converting in emerging markets.
Where You Can Use Game-Bundles
OEM deals, cross-promotions, app hubs, telco preloads, curated promotions.
What Are the Best Practices
- Match bundle theme to game type, optimize APK size, track cohort separately, use localized creatives, reward cross-installs.