Header-Bidding
Description
Header Bidding allows multiple demand sources to bid on ad inventory simultaneously, maximizing competition and revenue.
Definition
It’s a real-time auction setup where all bidders compete before the primary ad server call, improving yield for publishers.
Why Is Header-Bidding Important for App Marketers?
It increases eCPM, fill rates, and transparency—giving access to premium inventory for UA campaigns and better monetization for publishers.
Where You Can Use Header-Bidding
In-app monetization, mediation platforms, RTB auctions, cross-format ad delivery.
What Are the Best Practices
- Use bidding SDKs, analyze bid/win rates, optimize latency, test floor pricing, onboard quality DSPs.