Impression-Level-Revenue
Description
Metadata passed during download that attributes installs to campaigns or sources.
Definition
A referrer string that includes campaign parameters like UTM tags, passed through the Play Store.
Why Is Impression-Level-Revenue Important for App Marketers?
Enables accurate attribution, fraud detection, deep linking validation, and ROI analysis.
Where You Can Use Impression-Level-Revenue
Android UA tracking, fraud analysis, channel attribution, CRM segmentation.
What Are the Best Practices
- Use Google API, validate timestamps, align UTMs, segment referrer data, combine with MMP insights.