Install-Referrer
Description
Install Referrer identifies the source of an app install, enabling marketers to attribute campaigns and track where users came from.
Definition
A parameter passed to the app store during download that identifies the origin source of the install—e.g., campaign, ad, or keyword.
Why Is Install-Referrer Important for App Marketers?
It enables accurate attribution, campaign tracking, and optimization by revealing which sources drive installs, especially in Android environments.
Where You Can Use Install-Referrer
Mobile attribution, deep linking, deferred onboarding, UTM tracking, SKAN mapping.
What Are the Best Practices
- Use Play Install Referrer API, integrate with MMPs, monitor for click flooding, ensure privacy compliance, and use deep linking wisely.