Inventory
Description
Inventory refers to the available ad space in an app or platform where marketers can place their ads.
Definition
The total number of ad impressions an app or publisher can sell. Includes banners, interstitials, video slots, and more.
Why Is Inventory Important for App Marketers?
Inventory determines the scale and quality of ad delivery. Marketers use it to plan budgets, target audiences, and access premium placements.
Where You Can Use Inventory
Programmatic platforms, ad exchanges, mediation networks, real-time bidding, direct ad sales.
What Are the Best Practices
- Target premium placements, optimize formats per app type, monitor fill rates, use contextual targeting, and enforce brand safety.