Limit-Ad-Tracking-Lat
Description
LAT is a privacy setting on mobile devices that restricts ad tracking and personalized advertising.
Definition
Limit Ad Tracking (LAT) lets users opt out of sharing their device identifier (like IDFA on iOS) with advertisers, impacting targeting and attribution.
Why Is Limit-Ad-Tracking-Lat Important for App Marketers?
LAT affects the accuracy of attribution and ad targeting. With LAT-on users, you can’t track user-level data or tie conversions directly to campaigns.
Where You Can Use Limit-Ad-Tracking-Lat
iOS campaign settings, SKAdNetwork frameworks, privacy-safe targeting, analytics for user opt-in rates.
What Are the Best Practices
- Respect LAT signals, aggregate reporting where IDFA isn’t available, use contextual and cohort-level targeting, align with privacy policies.