Mau-Monthly-Active-Users
Description
MAU counts unique users who engage with an app within a 30-day period.
Definition
Monthly Active Users is a metric showing how many individual users open or interact with your app monthly. It indicates the size and health of your engaged audience.
Why Is Mau-Monthly-Active-Users Important for App Marketers?
MAU helps marketers track user base growth, engagement trends, and product traction. It also supports calculations like stickiness (DAU/MAU) and LTV.
Where You Can Use Mau-Monthly-Active-Users
User engagement analysis, KPI reporting, product usage dashboards, retention tracking, performance benchmarks.
What Are the Best Practices
- Define 'active' clearly, pair with DAU, analyze by source or region, monitor over time, exclude bots/inactive installs, align with retention.