Mobile-Ad-Viewability
Description
Viewability measures whether an ad was actually seen by a user, not just served.
Definition
Mobile Ad Viewability tracks if at least 50% of an ad’s pixels appeared on screen for one second (display) or two seconds (video), per MRC guidelines.
Why Is Mobile-Ad-Viewability Important for App Marketers?
High viewability = higher impact. It ensures spend goes to impressions users actually saw, improving brand recall and reducing waste.
Where You Can Use Mobile-Ad-Viewability
DSP campaigns, awareness buys, brand safety audits, SKAdNetwork campaigns, performance benchmarks.
What Are the Best Practices
- Use MRC-compliant networks, prioritize rewarded and native ads, avoid below-fold placements, monitor viewability reports.